Application of artificial intelligence in personalized customer service at a dealership center

Abstract

This article examines the prospects for applying artificial intelligence (AI) in the context of personalized customer service at automobile dealerships. Particular attention is paid to the study of AI integration. The main goal is to improve the quality of service and improve interaction with customers. In addition, the optimization of key business processes is considered, which contributes to the creation of a more efficient and customer-oriented service. The main areas of AI application are discussed, including predictive planning, spare parts logistics management, and the development of personalized customer offers. In addition, the potential benefits and key challenges associated with the implementation of AI in dealerships are considered.