Influence of street art on commercial design: how graffiti and street art influence branding and visual identity
Abstract
The article traces the idea of how street art or street art influences visual culture and unique atmosphere in cities actively influences commercial design, branding and even visual identity of companies. This is exemplified by global companies such as Nike, Coca-Cola, “PUMA x BIG SEAN”, Adidas, etc.
About the Authors
A. M. Akhmetova
Naberezhnye Chelny Institute of the Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Associate Professor
L. M. Mardegalliamova
Naberezhnye Chelny Institute of the Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Student
References
1. "Уличное искусство как инструмент для идентичности бренда" – Статья на Creative Bloq. [Электронный ресурс] // URL: https://www.creativebloq.com/inspirationidentity (Дата обращения: 15.10.2024).
2. "Пересечение уличного искусства и брендинга" – Пост в блоге на Medium. [Электронный ресурс] // URL: https://medium.com/@username/street-art-branding (Дата обращения: 15.10.2023).
Review
For citations:
Akhmetova A.M., Mardegalliamova L.M. Influence of street art on commercial design: how graffiti and street art influence branding and visual identity. Social-economic and technical systems: research, design and optimization. 2025;(1):7-15. (In Russ.)
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