Ergonomic and stylistic qualities of the corporate rebranding of the lada automobile company «LADA»

M. M. Lonshakova; E. I. Shakirova

Social-economic and technical systems: research, design and optimization
Socialʹno-èkonomičeskie i tehničeskie sistemy

ISSN 1991-6302 (Online)

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Lonshakova M.M., Shakirova E.I. Ergonomic and stylistic qualities of the corporate rebranding of the lada automobile company «LADA». Social-economic and technical systems: research, design and optimization. 2024;(3):62-73. (In Russ.)

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ISSN 1991-6302 (Online)

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About the Authors

M. M. Lonshakova
Naberezhnye Chelny Institute of the Federal State Autonomous Educational Institution of Higher Professional Education "Kazan (Volga Region) Fed eral University"
Russian Federation

Associate professor in the specialty "Types of Art", associate professor of the "Cars" department

E. I. Shakirova
Naberezhnye Chelny Institute of the Federal State Autonomous Educational Institution of Higher Professional Education "Kazan (Volga Region) Fed eral University"
Russian Federation

4th-year student of the training profile 54.03.01 "Car Design"

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Social-economic and technical systems: research, design and optimization

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