Development of corporate identification for Yamal Airlines
Abstract
The article is devoted to the peculiarities of the development of corporate identification of Yamal Airlines, its ergonomic and stylistic qualities of the brand, its placement on various media, in the interior, the peculiarities of passenger perception and their impact on the operation of the airport. A new brand formation is presented, with a new approach to design, giving rise to new qualities. The corporate style is memorable and recognizable.
About the Authors
M. M. Lonshakova
Naberezhnye Chelny Institute of the Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Associate professor in the specialty "Art Forms", associate professor of the "Cars" department
S. I. Kelbieva
Naberezhnye Chelny Institute of the Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
4th-year student of the training profile 54.03.01 "Car Design"
References
1. Алексеев П. Г. Основы эргономики в дизайне: учебно-методическое пособие. ГОУ ВПО СПбГТУРП. – СПб., 2010. – 69 с.
2. Виняцкая Д.С. Понятие фирменного стиля и корпоративной культуры // XX всероссийская студенческая научно-практическая конференция нижневартовского государственного университета. - г. Нижневартовск: Издательство НВГУ, 2018. - С. 694-696
3. Пол Ренд. Дизайн форма и хаос/ Пол Ренд; [пер. с англ. И. Форонова]. – М: Изд- во Студии Артемия Лебедева, 2013 – 244 с.:ил.
Review
For citations:
Lonshakova M.M., Kelbieva S.I. Development of corporate identification for Yamal Airlines. Social-economic and technical systems: research, design and optimization. 2025;(1):53-61. (In Russ.)
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