The article traces the idea of how street art or street art influences visual culture and unique atmosphere in cities actively influences commercial design, branding and even visual identity of companies. This is exemplified by global companies such as Nike, Coca-Cola, “PUMA x BIG SEAN”, Adidas, etc.

The article is devoted to the development of a design solution for a car interface: control panel, display, development of a visual solution for electronic systems for interaction between a person and a vehicle. In the process of searching for an idea, the formation of the interface in the field of computer graphics was analyzed. After that, several variants of the solution were developed in a single stylistic structure, the concept is based on futuristic, space images with an emphasis on the future and novelty. The author's solution includes general design graphics, elaboration of individual parts and details of the interface, the practical part considers the materials, technologies and design used.

This article examines the prospects for applying artificial intelligence (AI) in the context of personalized customer service at automobile dealerships. Particular attention is paid to the study of AI integration. The main goal is to improve the quality of service and improve interaction with customers. In addition, the optimization of key business processes is considered, which contributes to the creation of a more efficient and customer-oriented service. The main areas of AI application are discussed, including predictive planning, spare parts logistics management, and the development of personalized customer offers. In addition, the potential benefits and key challenges associated with the implementation of AI in dealerships are considered.

The article discusses the problems of contamination of metal chips with the remnants of working coolant and the possibility of preparing metal waste for remelting in order to obtain high-quality metal. It was revealed that the correction of the detergent component of the initial coolant contributes to ensuring the normative content of oil-moisture capacity.

The article traces the history of street sweepers of the XX century. It also considers the design solution of the author's urban sweeper, which will fit well into the urban environment. The advantage of the vehicle is that it can fit into cramped spaces due to the crab method of movement.

The article discusses the problem of parking space shortage and ways to eliminate it through automated parking space monitoring technology. The key competing solutions, their strengths and weaknesses are also analyzed. The developed system is presented in BPMN 2.0 notation, its conceptual model is described in detail, and a report layout for information output is presented.

The article is devoted to the peculiarities of the development  of corporate identification of Yamal Airlines, its ergonomic and stylistic qualities of the brand, its placement on various media, in the interior, the peculiarities of passenger perception and their impact on the operation of the airport. A new brand formation is presented, with a new approach to design, giving rise to new qualities. The corporate style is memorable and recognizable.

The article is devoted to the issues of effective personnel assessment as a tool for personnel turnover management. The objectives of personnel assessment, popular assessment tools in the Russian labor market are revealed, as well as the results of research on the level of staff turnover and the needs of organizations for a qualitative assessment of personnel. Using the example of 2GIS, it is demonstrated how the results of personnel assessment can be used to develop and implement a new HR strategy aimed at reducing staff turnover.

This article analyses innovative materials, such as carbon-negative concrete and self-healing concrete, which are able to absorb CO2 and improve the performance of structures. Carbonisation methods with the addition of lime dust are discussed, which improve the physical and mechanical properties of concrete and the efficiency of recycled materials. The necessity of transition of the construction industry to more sustainable technologies is emphasised, which will help to reduce the negative impact on the climate and open new horizons for green construction.

This article considers wood as an ancient and relevant building material with environmental advantages, emphasising its renewability compared to concrete and steel. Modern modification technologies, such as vacuum and chemical treatments, significantly improve its strength and durability, and allow wood to remove carbon dioxide from the atmosphere, which helps to combat climate change. Unresolved issues in the utilisation of wood and the need for further research to make it more competitive with traditional materials are discussed. Key aspects are the environmental sustainability of wood and its modification to improve performance.

The article traces the history of harvesting machines of the XX century. It also considers the design solution of the author's development of the city sweeper, which will fit well into the urban environment. Due to the developed illuminated discs, large windshield, and bright noticeable color of the body, a classic image with accents that will fit into the urban environment is created.

Electric buses are a promising and environmentally friendly type of public transport that is being actively implemented in different countries of the world. This study is devoted to the problems of bringing electric buses to the market, the need to evaluate the functions of automatic protection. A functional safety assessment plan has been developed for the launch of an electric vehicle on the market.

The state of the microstructure of various steels during the operation of machine parts is investigated. A chemical analysis of the studied samples was carried out, the grain size was revealed, and the hardness of the surface of the parts was determined. According to the research results, the analog has much lower performance than the original, which indicates its significant wear.

An approach to the development of an intelligent system for diagnosing the technical condition of hydraulic drives using big data analysis methods and neural networks is presented. The system allows you to automatically detect malfunctions during the operation of equipment, calculating reliability and residual resource indicators based on probabilistic models. The implementation of the proposed methodology improves diagnostic accuracy, minimizes the risk of failures and reduces maintenance costs by offering automated solutions for controlling and correcting hydraulic system parameters.

In the context of increasing electricity consumption caused by the development of artificial intelligence and increasing amounts of data, datacenters face serious challenges in ensuring stable energy supply. Nuclear power engineering, especially Small Modular Reactors (SMR), is a promising solution capable of providing data centers with reliable and environmentally friendly energy. These reactors can operate around the clock and generate significant amounts of low-carbon energy, contributing to the decarbonization of the sector. However, the implementation of SMR in data centers is associated with regulatory barriers, public opinion, and limited availability of technology. The article discusses the necessity, prerequisites, advantages and difficulties of creating nuclear-powered data centers by integrating SMR into the data center infrastructure, as well as potential solutions to ensure sustainable energy supply in the face of growing demand for electricity.

The problem of comparative analysis of the mechanical analogue of the human hand described in the form of executive kinematic chains represented by a connection of rotational kinematic pairs of the fifth class and an alternative solution in the form of a connection of spherical kinematic pairs of the third class is solved. For both cases, kinematic schemes and corresponding mathematical models of the object are constructed. Working zones are constructed and an assessment of the adequacy of the alternative model of the human hand, implemented with the help of spherical kinematic pairs of the third class, is performed.

The article examines the use of digital media channels of the Telegram social network to form the image of the Motherland in the process of teaching an English course at a university. The author proves that working with materials on the history of Russia from the Gateawy Russia channel can successfully correlate with the topics of the curriculum, develop students' communication skills, and contribute to the formation of citizenship and patriotic education.

The article analyzes formal, abstract, coherent and logical approaches to the aesthetics of poetry. The criteria for assessing the artistic value of a poetic text are shown. A phenomenological approach is proposed that makes it possible to consider the aesthetics of poetry as a phenomenon of subjective reality. Its content consists of irrational mystifications of an innate nature, as well as acquired ancestral and cultural-historical structures of collective consciousness.

The article deals with the “Scorn” videogame, containing the theme of “horror”, the appearance of which is developed by designers inspired by the works of surrealist artists who left a trace in art.

The author examines digital crime and its role in modern society. Using the example of the Republic of Tatarstan, it is noted that it is growing rapidly and in 2024 by 44.8% more than in 2023. However, the author notes that despite its rapid growth and the variety of technologies used by criminals, it is possible to combat cybercrime by developing the IT sector in the country and introducing modern technologies into  the work of law enforcement agencies.

This article discusses how the art of Chiharu Shiota, Wade Kawano, and Olafur Eliasson explores the works of contemporary artists who reflect deep human experiences such as memory, connection, and existence through spatial metaphors. It focuses on installations created by Japanese artist Chiharu Shiota, the duo of Wade Kawano and Stephen Nguyen, and Danish-Icelandic artist Olafur Eliasson. Shiotauses bright red yarn to create labyrinths of memory and symbolize invisible connections between people, while Kavanaugh and Nguyen explore human interaction with natureand technology through live installations. Eliasson, on the other hand, draws attention to light and nature, creating sensory experiences that remind viewers of their place in the universe. All of these works share an exploratory nature that seeks to make sense of human experience and interconnections, emphasizing the fragility of fate and the complexity of human emotions.

The article is devoted to assessing the effectiveness of innovative projects using non-economic indicators, which allows taking into account not only financial results, but also social, environmental and technological aspects. A step- by-step approach to data analysis in MATLAB is discussed. The work describes key steps including data collection, data preparation, application of statistics, and visualization of results. The MATLAB code examples provided illustrate the use of tools for analysis and making informed decisions based on the data obtained. The importance of correct interpretation of results to optimize development strategies for innovative projects is emphasized.

The paper is devoted to the problem of considering linguocultural features of translating English-language comedy series into Russian. Its theoretical and practical significance consist in the applicability of the obtained results in courses of translation (theory and practice), as well as in lexicology, stylistics, and cultural studies of contemporary English. The aim of the research is to identify and resolve linguistic problems (the transmission pan and humor) that arise during audiovisual translation. During a comparative analysis of original texts and their translations, the following results were identified: when translating puns, translators employ functional equivalents, calque, omission, and compensation taking into account the context of each specific situation. Primarily, translators orient to the target linguoculture and adapt the source text to achieve an adequate communicative and functional effect for the audience, which sometimes requires the shortening or complete change of the text.

The article discusses the main ways of forming new units in the IT field and their features. Special attention is paid to the reasons for the emergence of new vocabulary in the field of information technology. The purpose of the study is to identify the features of the formation of neologisms in the field of information technology. The novelty of the work lies in the word-formation analysis of English IT sphere neologisms, as well as in creating our own classification of new words according to the thematic principle.